Evaluating the Impact of Different Massage Techniques on Client Satisfaction and Business Performance
Studies conducted at my massage clinic have demonstrated a significant benefit of deep relaxation techniques in enhancing clients’ overall well-being, which is strongly correlated with their likelihood of returning for follow-up sessions.
This is not a formal scientific study or article, so I will omit the detailed sections on materials, methods, and specific research findings.
When selecting a massage technique for a specific client, it’s essential to determine the appropriate approach. Naturally, our primary focus is on the client’s complaints and needs. However, in many cases, after completing the necessary therapeutic procedures, there remains sufficient time that needs to be utilized effectively.
This discussion pertains to massage therapists who avoid applying the same routine to all clients. Instead, they prioritize individualization, using techniques that deliberately target specific areas, muscles, ligaments, and joints.
There are several possibilities in this context. The remaining time in the massage session, after completing the essential therapeutic procedures, can be utilized in the following ways:
- A light, non-intensive general Swedish massage, simply to extend the session’s duration.
- General myofascial release techniques or what is commonly referred to as deep-tissue massage.
- Deep relaxation massage techniques (not to be confused with deep tissue massage).
Observations at my massage clinic in Southeast Calgary revealed that deep relaxation techniques (see point 3) yield the most significant benefits. This option received the highest ratings from clients, and the return rate was notably higher within this group.
Light massage (see point 1) demonstrated lower effectiveness in client evaluations, and the return rate for this group was also lower.
Myofascial release techniques (see point 2) exhibited the least benefit. This aligns with scientific evidence, which suggests that while myofascial release techniques are widely practiced, their efficacy has not been substantiated by scientific research and practice.
The preliminary data obtained can be utilized in the massage business to enhance attendance rates, client return rates, and overall satisfaction with the massage. This, in turn, can improve business metrics and increase revenue.